1) How do the users use this design i.e. explaining the function and usage
The user will have to clip this on to the can of drinks what they have. The usage of this is for those people who do not like to hold on to the can of drinks or the can of drinks is too cold to hold on to.
2) How do the users benefit from it i.e. advantages or USP (unique selling point)
The user will have a better grip of the soft drinks and also, wont feel iced if the drink is freezing. The unique selling point of this is also that this is the first to be seen on the market, and its only a simple piece of plastic. Its may seems to be just a plastic but it is very useful in its own way.
3) What can be improve?
The plastic can be molded into a more firm and easy grip, because i think the thickness is abit too thin if the can of drinks is full.
Good attempt. But I personally feel that this piece of design is a gimmick.
I am not convinced of the USP. Especially the longer you hold the drinks, the warmer the drinks gets… unless you do not want your body temp to warm up your cold can drinks too much when you holding to it.